Online Advertisng To Reach $27 billion!

Some interesting projections by EMarketer

CATEGORY ($ in billions) 2008 2011 Three year change

US Online Ad Spending $27.50 $42.00 53%

US Online Video Ad Spending $1.40 $4.30 207%

US Mobile Ad Spending $1.60 $4.80 200%

US Social Network Ad Spending $1.60 $2.70 69%

US Search Ad Spending $10.20 $16.20 59%

US Retail E-Commerce Sales $161.00 $245.10 52%


US Online Ad Spending Annual
Growth Rate 28.50% 12.00%

Online Share of Total US
Media Ad Spending 9.30% 13.30%


Source: EMarketer